T-Mobile
Multicultural Senior Art Director & Performance Creative
I led the Art Direction for performance creative across T-Mobile’s digital channels. These social, display, and OLV assets drive conversion while upholding the brand’s visual identity.
Agency: Dentsu Creative NY • Role: Senior Art Director & Performance Creative • Team: CD, Copywriter, Strategist
Switch to T-Mobile | Campaign
Streaming | Family Connection
Focused on family savings for services like Netflix, balancing lifestyle storytelling with clear performance goals. Adapted for US Hispanic and LATAM markets, emphasizing unlimited connectivity and shared entertainment.
Nail Salon (1 of 2) | Small Business Growth
Featuring a relatable small-business setting to highlight T-Mobile’s five-year price guarantee. Positioning price certainty as a growth driver across high-performance digital channels.
Baby Shower | Value in Every Moment
Bridging families across the US, Mexico, and LATAM through unlimited connectivity during life’s milestones. Adapted to showcase cross-border capabilities and network reliability across digital platforms.
Nail Salon (2 of 2) | Business Expansion
Showcasing vibran nail style to feature T-Mobile’s five-year price guarantee. Framing price stability as the foundation for creative scaling across digital channels.
Family Business: Centers shared plan value within a family-led nail empire.
Future-Proof Stability: Highlights mobile connection as the foundation for long-term stability.
Momentum: Utilizes a collaborative setting to frame T-Mobile as a partner in growth.
Network Pass | OLV
Network Pass | Awareness
Features seamless transitions and travel-focused shifts to visualize premium perks like in-flight Wi-Fi and international data.
Network Pass | Conversion
Utilizes a test drive concept transitioning from the app interface to travel-focused environments to showcase the three-month trial.
Pinterest - Awareness 1x1
Pinterest - Consideration 1x1
Pinterest - Conversion 1x1
Retail & Channel | Integrated Production
A multi-channel deliverable set of environmental office murals, welcome kits, and merchandise design, alongside LinkedIn ads and co-branded DoorDash banners.
