T-Mobile
Performance Creative / Creative compilation for one of the largest wireless carriers in the US.
Switch to T-Mobile Campaign
This collection of Online Videos (OLV) was part of a dynamic creative campaign designed to connect T-Mobile's core offerings to real-life customer benefits. Each spot featured distinct messaging, focusing on different value propositions, such as unlimited connectivity, price certainty, and family entertainment savings.
Streaming
Enjoy family time and entertainment without compromise. This concept showcases how T-Mobile helps families save and enjoy their favorite TV shows, including Netflix, while keeping loved ones connected no matter where they are.
Nails Salon
Focus on your future, not your phone bill. This video introduces T-Mobile’s new experience plans, highlighting a five-year price guarantee so parents can focus on what matters most: helping her daughter launch and grow her nails salon empire.
Baby Shower
Stay connected with T-Mobile. This OLV emphasizes unlimited calls, text, and non-stop data between the US and Mexico, plus unlimited texting from 21 countries across Latin America, making sure family is always connected even when they are far away.
Nails Salon 2 - OLV
Network Pass
This series of paid social assets was developed to drive acquisition for the Network Pass trial, inviting prospects to enjoy 3 months of premium benefits (unlimited data, talk, and text). As Senior Art Director, I was responsible for full-cycle performance creative, including ideation, design, and production oversight.
This involved leading the photoshoot, managing post-production, and creating impactful Online Videos (OLV) for Meta and TikTok, alongside brand static visuals for Pinterest and future campaigns.
Network Pass - Awareness | TikTok / Meta
Network Pass - Conversion | TikTok / Meta
T-Mobile Retail & Channel Marketing
Here is a compilation of diverse creative work spanning T-Mobile's retail and channel marketing. As Lead Art Director, I oversaw the ideation, design, and production for assets including office murals, welcome kits, branded merchandise (swag), online banners, LinkedIn ads, and co-branded partnership banners with DoorDash.
