Walmart

Associate Creative Director / Art

A multicultural 360 campaign with a Texas focus for Walmart. As a creative lead, I focused on the art direction and cultural relevance while leading a team of illustrators, animators, and motion designers.

Agency: Publicis NY / La Comunidad | New York • Role: ACD (Art) • Team: ECD, ACD (Copy), Strategist

What Texans Love Most | Creative Direction

Antojos - OLV 15ss | Song: Danza Kuduro by Don Omar

Queso - OLV 15ss | Song: The Cheese Song by Blake Rules

Antojos - Meta 15ss | Song: Danza Kuduro by Don Omar

Karaoke - Meta 15ss | Song: Si Nos Dejan by Alejandro Fernández

Antojos - TikTok 10ss | Song: Danza Kuduro by Don Omar

Karaoke - TikTok 10ss | Song: Si Nos Dejan by Alejandro Fernández

Fall - Meta 10ss | Song: Coming in Hot by Lecrae & Andy Minero

Retail Channel Marketing | Creative Direction

I led the art direction for the retail component of the 360 campaign, translating the core strategy into clear, effective communication for the retail environment. By providing creative direction to a team of designers, ensuring brand consistency across all digital and in-store touchpoints.