What Texans Love Most
Antojos - OLV 15ss | Song: Danza Kuduro by Don Omar
Queso - OLV 15ss | Song: The Cheese Song by Blake Rules
Antojos - Meta 15ss | Song: Danza Kuduro by Don Omar
Karaoke - Meta 15ss | Song: Si Nos Dejan by Alejandro Fernández
Antojos - TikTok 10ss | Song: Danza Kuduro by Don Omar
Karaoke - TikTok 10ss | Song: Si Nos Dejan by Alejandro Fernández
Fall - Meta 10ss | Song: Coming in Hot by Lecrae & Andy Minero
Walmart
What Texans Love Most
Associate Creative Director | Art Direction, Retail & OOH | Client: Walmart | Agency: Publicis NY / The Community | Team: ECD, ACD (Copy)
Role & Scope
I led art direction and cultural strategy for Walmart's Texas-focused Hispanic campaign, directing a team of illustrators, animators, and motion designers across digital, social, OOH, and retail. The work extended into retail channel marketing, translating the campaign's core strategy into consistent in-store and digital touchpoints.
Retail Channel Marketing
I directed retail art direction for the campaign, translating strategy into consistent, on-brand communication across digital and in-store touchpoints.
