Walmart
Associate Creative Director [ Art ]
As ACD, I led art direction and cultural strategy for a Texas-focused Hispanic campaign, directing a team of illustrators, animators, and motion designers across digital, social, OOH, and retail.
Agency: Publicis NY / La Comunidad | New York • Role: ACD (Art) • Team: ECD, ACD (Copy), Strategist
What Texans Love Most | Creative Direction
Antojos - OLV 15ss | Song: Danza Kuduro by Don Omar
Queso - OLV 15ss | Song: The Cheese Song by Blake Rules
Antojos - Meta 15ss | Song: Danza Kuduro by Don Omar
Karaoke - Meta 15ss | Song: Si Nos Dejan by Alejandro Fernández
Antojos - TikTok 10ss | Song: Danza Kuduro by Don Omar
Karaoke - TikTok 10ss | Song: Si Nos Dejan by Alejandro Fernández
Fall - Meta 10ss | Song: Coming in Hot by Lecrae & Andy Minero
Retail Channel Marketing | Creative Direction
I led the art direction for the retail component of the 360 campaign, translating the core strategy into clear, effective communication for the retail environment. By providing creative direction to a team of designers, ensuring brand consistency across all digital and in-store touchpoints.
