Under Armour • Game Ball

We partnered with urban artists to tell NFL athletes' stories on social media, highlighting key career moments on UA's football canvas.

As Senior Art Director at Movement Strategy, I led a social campaign partnering with urban artists to tell NFL athletes' stories through custom illustrations. Each piece was built around the player's legacy, with hidden details woven in, jersey numbers, career milestones, and symbols meaningful to their story. One of the featured athletes was Tom Brady. The work lived on UA's social channels and brought a different kind of storytelling to football content.

Close-up of a piece of football textured material with the number 199 in dark brown, white laces, and black detail, labeled as a 199th draft pick.
Close-up of a football with white laces and textured surface, with text overlay saying '13 Pro Bowl Appearances'.
Close-up of a gold-colored textured surface with partial view of a printed label and a rectangle containing the text '3 TIME LEAGUE MVP'.
Close-up of a sneaker featuring the words '4 TIME SUPERBOWL MVP' and 'BRADY' on the heel of the shoe.
Close-up of a textured gold and black superhero-themed wrapping paper with white text box reading "5 Superbowl Rings."
Close-up of a sports or event ticket with a textured gold background, showing white sneaker laces and partially visible text and graphics.