riot. • branding

I designed the brand identity system for Riot, creating the logo, visual system, and guidelines, connecting music and art to build a strong community.

The word 'riot.' in large, bold, red letters centered on a black background.

I developed the complete brand identity, including logo design, visual identity system, typography, color palette, and brand guidelines. Driven by the desire to resonate with the diverse passions of the target audience and create a strong sense of community.

A brick wall covered in graffiti with a shattered glass effect poster in the center reading 'rrrrrr riot.' ARCHIVE in red letters.
A black and white font style sample chart titled 'Urban Space Rounded' with annotations. One annotation explains the font's distinctive lettering style to differentiate between 'the crowd and the riot,' highlighting the rounded font design. Another note states that the filled font accentuates the logo and separates it from the lowercase 'r.' A third note indicates the black dot is a powerful deterrent against injustice. The chart displays uppercase and lowercase alphabet, numbers, punctuation, and sample sentences demonstrating the font style.
Repeated patterns of the word 'riot' in red and white text, with the word 'riot' appearing at the bottom right and top left corners. The background is white.
Colorful text with "riot. r." repeated in various font styles and colors, including red, purple, yellow, navy, green, blue, black, and white, arranged in a grid pattern on a white background.
A man with long hair and a beard wearing sunglasses, a black t-shirt with a minimalistic yellow outline of two rectangles, standing outdoors next to a wall with colorful graffiti.
Close-up of a cream-colored electric guitar with control knobs, pickups, and a sticker that reads 'riot.' on the body, situated on a textured carpeted floor with a guitar amplifier in the background.
Music album cover with black background, featuring multiple red outline letters spelling 'rrr' and the word 'riot.' in bold red letters at the bottom right corner. Red star icons are lined along the right side.
A smartphone on a stone surface, displaying an image with colorful text that reads "Top 10 Songs of 2024" and a smaller text "riot." with decorative stars.