As Senior Art Director, I helped concept and produce Pasta Garofalo's global docuseries campaign "Not Your Average," following conductor Beatrice Venezia, farmer Marc Oshima, and the natural beauty of Pedamentina di San Martino. I was involved from early concept through production, contributing to both the creative direction and on-the-ground execution.

Agency: PI&C NYC • Role: Senior Art Director & Brand Designer • Team: CD, Senior Copywriter