Pan Pepín • ParaBien

As part of the branding & design team, I contributed to the launch of Pan Pepín's healthy ParaBien line, including the vibrant, minimalist packaging and the successful Al Grano digital campaign.

A teal background with a cartoon chef holding an onion, with the word Parabién in bold letters underneath, and a small Pan Pepín logo below.

As lead creative and brand designer, I led the development of the brand identity, packaging, and messaging for Pan Pepín's ParaBien line (Al Grano, Sin Azúcar, and Panketo), successfully expanding the leading Caribbean bread brand's offerings into the healthy market and contributing to the full launch, including the digital campaign.

Five packaged types of bread in colorful wrappers displayed against a light background.
Three packages of paraffin wax sticks with brown paper wrappers, with a decorative wheat design, positioned against a light background with wheat illustrations and decorative lines.
Open magazine featuring ParaBiEn bread products with a yellow and brown packaging design. The left page contains the ParaBiEn logo, a cartoon character, and text promoting the bread with simple ingredients, no preservatives, and made in Puerto Rico. It highlights the bread's 12 grains and seeds, 5 grams of protein, and 3 grams of fiber. The right page shows a close-up image of the bread in yellow packaging labeled 'Al Grano' with an illustrated background of wheat.
Billboard advertisement for Parabién Whole Grain Bread with an orange background and a circular graphic behind it.
Blue banner advertising sugar-free sweetener with images of the product, Spanish text highlighting it contains no sugar, and nutritional information.
Packaging of ParaBién rolled oats containing oats and grains, with illustrations of wheat and leaves around it on a peach background.
Advertisement for Panketo, a product with 1 gram of net carbs, featuring three packages of the product on a pink background with red honeycomb graphics.