A teal background with a cartoon chef holding an onion, with the word Parabién in bold letters underneath, and a small Pan Pepín logo below.
Five packaged types of bread in colorful wrappers displayed against a light background.
Three packages of paraffin wax sticks with brown paper wrappers, with a decorative wheat design, positioned against a light background with wheat illustrations and decorative lines.
Open magazine featuring ParaBiEn bread products with a yellow and brown packaging design. The left page contains the ParaBiEn logo, a cartoon character, and text promoting the bread with simple ingredients, no preservatives, and made in Puerto Rico. It highlights the bread's 12 grains and seeds, 5 grams of protein, and 3 grams of fiber. The right page shows a close-up image of the bread in yellow packaging labeled 'Al Grano' with an illustrated background of wheat.
Billboard advertisement for Parabién Whole Grain Bread with an orange background and a circular graphic behind it.
Blue banner advertising sugar-free sweetener with images of the product, Spanish text highlighting it contains no sugar, and nutritional information.
Packaging of ParaBién rolled oats containing oats and grains, with illustrations of wheat and leaves around it on a peach background.
Advertisement for Panketo, a product with 1 gram of net carbs, featuring three packages of the product on a pink background with red honeycomb graphics.

Pan Pepín

Creative Director / Strategist

As Creative Director at Mampo Design, I led the strategy, identity, and packaging for Pan Pepín's ParaBien wellness line, helping the Caribbean's leading bread brand expand into the health-conscious market. I oversaw a team of designers across brand identity, minimalist packaging, and the Al Grano digital campaign launch.

Agency: Mampo Design • Role: Creative Director & Strategist • Team: Designers, Copywriters