Metropolis
Digital Ecosystem & Brand Strategy
Digital Creative Lead | Visual Strategy, Web UI/UX, Motion & Community | Client: Metropolis | Team: 3D Artists, Writers, Developers, Designers
Role & Scope
As Digital Creative Lead, I worked directly with Metropolis World's two founders to take the platform from concept to launch and beyond, owning brand strategy, web design, pitch material, and community strategy across Discord, Signal, and X.
Strategy & Design
I designed the site architecture and wireframes for MetropolisX, translating a complex Web3 product, spanning commerce, gaming, and culture, into a navigable platform. The Persona Parlor system, a 5-step character customization flow developed directly with the co-founder, became one of the platform's signature interactive features.
Persona Parlor
Working directly with the co-founder, I designed the Persona Parlor infographic, a 5-step character customization system that became one of MetropolisX's signature interactive features.
Community & Creator Collabs
Social Strategy & Promotional Content
I managed Metropolis World's social presence across Discord, Signal, and X, growing the community post-launch. I also produced motion graphics for Weekly Drops, including collaborations with Mechibaz, Broadside, and Arcade.