Metropolis

Digital Ecosystem & Brand Strategy

Digital Creative Lead | Visual Strategy, Web UI/UX, Motion & Community | Client: Metropolis | Team: 3D Artists, Writers, Developers, Designers

I led the creative direction for immersive digital ecosystems, developing unified visual identities and interactive experiences that drove brand expansion and sustained community growth.

The Challenge
Metropolis lacked a unified brand identity capable of connecting its 360° universe into intuitive, commercial experiences for users and investors.

The Solution
I directed the brand identity and digital presence, designing the Metropolis X website and shaping investor pitch decks. By transforming existing assets into cohesive motion graphics and driving community strategy, I bridged pixel art with commercial utility to secure partnerships and accelerate growth.