When someone noticed one of the lion statues outside the Spanish Congress was missing something, our team saw an opportunity. Working with History as the client, we built a campaign around the mystery in the name of historical investigation. What started as a peculiar observation turned into a story people couldn't ignore. The campaign cost €14,000 and generated €1.6 million in publicity value.

Agency: D6 Madrid • Role: Digital Art Director Creative • Team: CD, ACD Copywriter, Strategist