Two hands holding cans of Estrella Jalisco beer against a background divided diagonally between light blue and red.

Estrella Jalisco • Creative Direction

I led photoshoots, social media campaigns, and cultural events that enhanced the brand's image and digital presence during Estrella Jalisco’s launch in the US market.

Three cans of Estrella Jalisco beer with droplets of water on them, set against a blue and teal background. The cans are positioned vertically, with the middle can slightly in front of the other two. The text 'We got this, Dodgers' is displayed promi
A hand with dark blue painted nails opening a can of Estrella Jalisco beer, with patriotic themed pull tab. The background displays a stylized graphic of a baseball and the Los Angeles Dodgers logo, along with light blue and white digital line art.
Illustration of a skull, roses, a candle, and feathers in white lines on a dark blue background with a beer bottle in the center.
Can of Estrella Jalisco Mango Michelada with colorful beach scene illustration and a pop-tab on top, against a light turquoise background.
A glass of orange-colored cocktail with ice, rimmed with chili powder or seasoning, and condensation on the glass, against a mint green background. The glass features a logo that reads "Estrella Jalisco."
A hand with dark blue painted nails opening a can of beer on a light blue surface, with a lime wedge beside the can.
A can of Estrella Jalisco beer with a lime wedge, a glass of clear liquid, and a chili powder rim on the can, set against a two-tone background with red and light teal colors.
A canned beverage with a yellow, red, and white label that reads "Estrella Jalisco Mango Michelada" and features a colorful illustration of a beach scene with an umbrella, palm trees, and a cart, set against a split blue and red background.
Two hands holding glass bottles of Estrella Jalisco beer, clinking together against a background split between light blue and dark blue colors.
A can of Estrella Jalisco beer surrounded by red and blue decals with a yellow star inside a circle on a light blue background.
A can of Estrella Jalisco Mango Michelada beer with mango slices, lime wedges, and half a peach on a dark background.
A bottle of Estrella Jalisco beer surrounded by scattered bottle caps with the Estrella Jalisco logo on a light blue background.