Estrella Jalisco
US Market Launch & Art Direction
Creative Lead & Art Director | Visual Strategy, Social Media | Agency: Movement Strategy | Team: Copywriter, Photographers, Illustrators
As Creative Lead for Estrella Jalisco’s US digital and social launch, I art directed the end-to-end visual content production. I managed the brand’s digital presence, adapting the core identity through high-end photoshoots, native social assets, and cultural activations.
The Challenge
Estrella Jalisco entered the US market with high heritage but low awareness. Organic growth wasn't enough for national scale. The objective was to bridge the gap between niche legacy and mass-market relevance in a saturated retail landscape.
The Solution
I directed the visual implementation of the brand identity across all US platforms. By establishing a premium visual standard through high-end product photography and a unified production pipeline, I maintained visual consistency across all channels, delivering a robust creative toolkit for regional partners and distributors nationwide.
