Screenshot of a beauty blog or website titled 'Flower by Drew' featuring makeup products, a woman with curly hair wearing bright earrings, and motivational quotes about makeup.

E-commerce • Creative Direction

As Creative Lead / Art Director at Packable, I led a team of designers, photographers, and strategists to build and scale e-commerce creative for brands like Flower by Drew, Johnny's Chop Shop, and Farmstead Apothecary across Amazon, Target, and Walmart storefronts.

Hands holding a tablet displaying a website for Johnny's Chop Shop, a barber shop chain with images of two men with styled hair and beards, and text describing the brand.
Logo for Johnny's Chophouse Barbers, with locations in London and New York.
Person holding a tablet computer displaying the Farmstead Apothecary website with natural skincare products.
Logo for Farmstead Apothecary featuring a hand-drawn peach with green leaves and a banner reading "100% Natural" above the bold text "Farmstead Apothecary".