Dulce Caña • A Sweet Change
As a brand designer, I contributed to the rebranding of Dulce Caña, Puerto Rico's leading sugar brand, developing a modern, minimalist design system for their product line.
Dulce Caña, Puerto Rico's leading sugar brand, needed a rebranding that reflected its growth while respecting its legacy. As a designer and lead creative, I collaborated with illustrators, designers, and copywriters to develop a comprehensive brand architecture applied across all product packaging. This design system effectively balances individual product differentiation (boxes, jars, pouches) with a unified brand presence. The modern and minimalist aesthetic reinforces Dulce Caña's position as a contemporary yet trusted household staple.
