Domino’s

Multicultural Art Director

From concept to art direction, I worked on a series of cinematic and humorous commercials for Domino’s Hispanic Market. The work’s universal insights were so strong that it was adapted for the General Market.

Agency: Third Ear (Latinworks) | Austin, TX • Role: Multicultural Art Director & Brand Designer • Team: CD, Copywriter

Big Battle | Variety
An epic showdown where a simple ingredient selection escalates into an all-out battle.

Wrong Order | Accuracy
A dramatization of the risks of receiving the wrong order when shopping online.

Let’s Fight! | Reliability
We challenged a legendary luchador to a risky bet to prove our app’s reliability.

Icons | Upgrade
Employees demolish the traditional pizza ordering experience.